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Paid Media Specialist

Marketing · Montreal, Quebec
Department Marketing
Employment Type Full-Time
Minimum Experience Mid-level

Sofdesk – Who we are

Sofdesk is a fast-growing start-up/scale-up that focuses on renewable energy and succeed by bringing out the best in its people. You’ll be part of a supportive, inclusive team that shares common values, including a fundamental respect for each other.  Our values promote collaboration, innovation, diversity and the desire to go beyond expectations. We hire people from around the globe only to bring the best of every corner of the earth right here, at Sofdesk.

Working at Sofdesk means being part of a dynamic and ambitious team that evolves every day. We focus on self-improvement. There is always room to bring new ideas.

Why Sofdesk?

  • For our family culture where collaboration and respect are key;
  • For the growth opportunities inhouse, our priority is on personal and professional development;
  • For the space that we give to your ideas;
  • For our flexible schedule, our competitive salary and comprehensive benefits;
  • For our inviting environment: bright office, friendly fellow workers, monthly team building activities, Friday happy hour, popcorn, fruit and fresh coffee, foosball and PS4… come see for yourself!

Why we need you?

To help continue to fuel our growth we’re looking for a passionate, results-oriented, analytical Paid Media Specialist to expand our Marketing team. Reporting to the Marketing Director and supporting the Marketing efforts of Sofdesk, the incumbent will deliver qualified traffic to the business at scale by improving our website and landing pages, developing localized campaigns (SEM / PPC / Paid Social), and improving conversion rate through the funnel. 

The Digital Marketing (SEO / SEM / Paid Social) Specialist is primarily responsible for the execution and ideation of SEO / SEM strategies and campaigns. They thrive while working in Google suite of products, and stay up to date with the latest trends on Advertising platforms including Google Ads, Microsoft Ads, Linkedin and Facebook Ads.


More specifically, you'll...

  • Be in charge of the development of search and paid social campaigns – from strategy to set up and ongoing management

  • Develop, execute and manage content distribution platforms: Outbrain and Taboola. 

  • Collaborate with Marketing Director and Senior team to ensure our strategies deliver ROI.

  • Have the ownership of campaign performance and reporting

  • Support the growth of the SEM campaigns through testing of keywords, ad copy, landing pages, bidding strategies, negative keywords, etc. 

  • Closely monitor search performance and spend levels.

  • Report performance data and supply analysis to improve performance. 

  • Implement SEM/PPC integrations with Hubspot and other tracking tools like GTM

What we're looking for:

  • 3+ years of experience in a similar role

  • Deep knowledge of Paid Search / SEM / PPC / Paid Social

  • Understanding of SEO best practices and strategy

  • Google Ads Certified

  • Advanced knowledge of Google Analytics 

  • Exceptional reporting skills and understanding of how to track and measure results

  • Ability to work in a fast-paced environment

Strong assets:

  • Experience in B2B - SaaS

  • Excellent written and spoken English

  • Certification in Hubspot Inbound

  • Certification in Google Analytics

Thank You

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  • Location
    Montreal, Quebec
  • Department
  • Employment Type
  • Minimum Experience